Research into consumers' perceptions of Green Tariffs
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Ofgem commissioned Insight Exchange to carry out a programme of research with domestic consumers to understand their awareness, experiences and expectations of green tariffs. The overall aim of the research was to provide insight to help Ofgem in its review of the current Green Energy Supply Certification Scheme and Guidelines.
Insight Exchange carried out research amongst consumers currently on green tariffs through a combination of mini-groups and depth interviews. In total 28 green tariff consumers took part in the research comprising consumers from each of the six large energy suppliers and five smaller suppliers. Research amongst consumers not on green tariffs was carried out primarily through three deliberative events held in Cardiff, Edinburgh and Manchester. Six depth interviews with vulnerable consumers who were unable to attend the events were also carried out. In total 76 non-green tariff consumers took part in the research. All the fieldwork was carried out in March 2013.