Qualitative findings from the Cheaper Market Offers Letter Trial
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- Supply and Retail Market
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In summer 2017, we conducted our first large-scale trial of measures to prompt greater engagement in the retail energy market.
The trial was aimed at customers on an SVT for at least one year, and the measure we tested was a single, standalone letter showing personalised information on cheaper offers across the market. We called this the Cheaper Market Offers Letter (CMOL).
This report provides findings from qualitative interviews with around 90 customers who were part of the CMOL trial.