Consumer engagement in the energy market since the Retail Market Review: 2016 survey findings
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Since 2014 Ofgem has conducted an annual survey to track engagement in the domestic energy market following its Retail Market Review (RMR). This report presents the results of the 2016 survey.
The Retail Market Review (RMR) reforms were introduced in 2013-14 to help promote consumer engagement in the energy market and improve competition between suppliers, by making the market simpler, clearer and fairer for consumers. As part of its monitoring and evaluation framework, Ofgem commissioned TNS BMRB to conduct a nationally representative face-to-face survey in spring 2014 of over 6,000 energy consumers in Great Britain. The aim of the survey was to contribute towards the establishment of a baseline of consumer attitudes and behaviour in the early stages of the RMR interventions. TNS BMRB repeated the survey on behalf of Ofgem annually to examine any changes in these attitudes and behaviours. Ofgem provided the data from these surveys to the Competition and Markers Authority (CMA) to assist it in its investigation of the energy market.
This report presents engagement trends between 2014 and 2016 to help understand whether and how consumer behaviours and outcomes have changed over this period.
The full data tables which accompany this report have been included below, but are also published alongside all our consumer research datasets.