Active Choice Collective Switch Trial: Final results
Reports, plans and updates
- Publication date
- Industry sector
- Supply and Retail Market
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The Active Choice Collective Switch Trial ran from February to April 2018. We trialled the impact of a series of three letters offering disengaged energy customers an exclusive tariff negotiated by a third-party consumer partner. We measured switching levels at the end of the trial across three trial arms to dertermine the imact of the intervention. The results show that switching rates can be substantially increased by simple communications, especially from customers’ current supplier.