Overview of our ‘collective switch’ trial: February 2018
Reports, plans and updates
- Publication date
- Industry sector
- Supply and Retail Market
Related links
In 2016, the Competition and Markets Authority (CMA) concluded that there was an adverse effect on competition in the retail energy market, stemming from a lack of consumer engagement.
Since then, we have been testing different approaches for engaging disengaged consumers and helping them switch to a cheaper tariff.
This trial will offer a group of around 50,000 disengaged energy consumers the chance to have their saving calculated and an exclusive tariff, negotiated for them by an Ofgem-appointed consumer partner organisation.
They will be able to take up the offer via the consumer partner’s website or by phone. They will also be able to see a ‘wide results’ search, showing them the savings they could make with other tariffs across the market so they can make a fully informed decision.