Retail market indicators

Retail highlights July 2026

In our monitoring of the retail energy market for gas and electricity, we collect and analyse a vast range of data. Our retail market indicators give a snapshot of this monitoring. They draw from a comprehensive framework which underpins our ongoing monitoring, including our annual update on the retail energy markets in Great Britain. You can view these updates in the related publications section below. 

These market indicators and data are not intended for use or to be relied on for any commercial purposes. View copyright and disclaimer.

If you have feedback on the indicators, please contact us.

Market structure

There were 17 active suppliers in the domestic gas and electricity retail markets as of March 2026. This consisted of 16 suppliers active in both gas and electricity and 1 in electricity, with no exits during the first quarter of 2026.

In 2025, during the second quarter, one supplier exited the market, and another supplier confirmed their operation is focussed on the non-domestic segment. During Q3 2025, there were no market entries, exits. However, in Q4 2025, one supplier exited the market.

During the first quarter of 2026, the total number of suppliers as of March 2026 remained at 17 as a there were no exits.

Prices and profits

Gas prices across June tended to track geopolitical sentiment with the conflict in the Middle East, increasing gradually across the first half with continuing uncertainty before decreasing noticeably in the second half as a ceasefire agreement was reached and confidence in that agreement appeared to hold. A heatwave hit Europe and the UK in the second half of June, easing heating demand for gas and pushing gas prices down further, with prices across all markets falling by 13-16% in the third week alone. Power prices in forward markets generally decreased over the month but prices in the day-ahead market were much more volatile. Increased wind generation at the start of June pushed day-ahead prices down, but wind generation fell over the next two weeks at the same time as heatwaves caused issues across the European power system. This both increased demand, via higher demand for cooling, and reduced supply with the heatwave temperatures causing limits on nuclear, hydro and gas-powered generation along with low wind generation. This in turn increased demand on interconnection with the British system, resulting in day-ahead power prices reaching a 17-month high reflecting unusually tight margins for summer. As a result of the heatwave temperatures, low wind and gas generation availability the National Electricity System Operator (NESO) issued its first ever Summer Electricity Margin Notice (EMN) on the 23 June to encourage the market to respond to additional demand requirements. Due to similar conditions a second EMN was issued on the 26 June. In both instances the market responded accordingly, and the notices withdrawn.

For more detailed updates on wholesale prices visit Wholesale market indicators.

In June 2026, the number of fixed tariffs on offer increased compared with May 2026. Around 70% of these offers were available to the whole market rather than exclusive to specific customers with about 22% of these prices being lower than the price cap for 1 April 2026 to 30 June 2026.

The average fixed tariff was priced at £1743.21, £38 lesser than the previous month.

The average price of SVTs with large legacy suppliers for a typical dual fuel customer paying with direct debit remained the same at £1,641 which is aligned with the current price cap for the period 1 April to 30 June. The market cheapest tariff increased to £1575, £99 greater than the previous month at £1,476. The cheapest tariff basket increased from £1,572 in May 2026 to £1,612 in June 2026. See methodology for information on how the cheapest tariff basket is calculated.

The update of all profit and average bill indicators based on Consolidated Segmental Statements (CSS) has been paused. Only three large domestic legacy suppliers (British Gas, EDF and Scottish Power) and one non-domestic supplier (SSE) had submitted a CSS under the regulation before consultation in 2023. This information was insufficient to generate market representative statistics. A review of the CSS obligation is now completed and will expand CSS reporting to most of the domestic and non-domestic market. This will apply to supplier financial accounts for 2023 onwards with publication 10 months after the company’s financial year end. We intend to resume the publication of these indicators as soon as new data becomes available.  

Read Reviewing the Consolidated Segmental Statements – our decision for more information.

Read Energy companies’ Consolidated Segmental Statements (CSS) for more details.

The Market Stabilisation Charge was a temporary measure in place from 14 April 2022 to 31 March 2024 which required all domestic suppliers acquiring a domestic customer to pay a charge to the losing supplier when wholesale prices fell considerably below the relevant wholesale price cap index. For more information about the MSC read - Market Stabilisation Charge dashboard.

Switching

In May 2026, total number of switches decreased by an average of 1.7% across both fuels compared with April 2026. Electricity switches decreased by 2.4% from 243,754 in April 2026 to 237,988 in May 2026 with gas switches also decreasing by nearly 0.8% from 183,180 to 181,733.

Customer credit balances

Suppliers’ Customer Credit Balances (CCBs) are an important aspect of the retail energy market, and this is reflected in licence obligations in relation to both consumer standards and supplier financial resilience.

The data below reflects Ofgem's chosen policy measure. This is for Fixed Direct Debit domestic customers.  This focuses the analysis on how households are impacted by CCBs. We have ‘netted off unbilled consumption’ meaning that energy you have paid for but not used does not feature. Finally, as Customer credit balances are seasonal (they rise in summer months and are then spent in colder winter months) we have included the yearly average to disaggregate the seasonal variation from its underlying trend.

These figures reflect households that are in credit, the values are true as of the last day of each calendar quarter (31 March, 30 June, 30 September 31 December).

Finally, the use of quartiles may be impacted as usage changes in the future, which would need to be reviewed and recognised.

This data is published by the end of March, June, September and December each year.  For further information see customer credit balances explanatory note.

Methodology and sources

We have selected this range of indicators to support general understanding of the market, including how they contribute to the key priorities outlined in our strategic narrative. We also aim to provide a picture of the market where it is not produced elsewhere, or where there is scope for us to set a clear methodology for the data.

Our data comes from sources that are either publicly available, provided by third parties or from responses to Ofgem information requests. Specific sources and relevant dates are listed with each indicator. We are grateful to third parties for allowing us to reproduce their data. 

Most of these indicators will be updated quarterly while still allowing access to historic information. Updates will depend on the availability of data for an indicator. 

We will review the indicators periodically to ensure they continue to help promote transparency and understanding of the retail energy market and as additional sources of information become available.