Consumer engagement work: trial results and next steps
Reports, plans and updates
Consultation
- Publication date
- Industry sector
- Supply and Retail Market
Related links
Encouraging and supporting domestic consumers to engage in the retail market is a priority for Ofgem. Today, we have published the results of our first, large-scale randomised control trial, which tested how people respond to a letter showing personalised information on cheaper offers across the market (the CMOL trial).
As part of a co-ordinated programme of initiatives we are undertaking in the market to address barriers to engagement, this letter sets out the steps we will take to help consumers move off poor value default and to help consumers avoid ending up on default tariffs.
We will be inviting suppliers to take part in further trialling of measures to increase engagement among the less engaged and to improve their renewal communications for customers at the end of fixed-term contracts.